A one-stop big data analytics
platform tailor-made for your game

Join over 1,000 leading gaming studios using ThinkingData to improve player acquisition, retention, and monetization.

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The only data analytics solution you'll need for all stages of your game's lifecycle
Player Acquisition
Player Retention
Player Monetization
LiveOps
Product Iteration
Identify the best player acquisition channels for your game
Monitor your marketing campaigns in real-time
Analyze your marketing campaign data and adjust your campaign strategy
Evaluate the effectiveness of your player acquisition channels
Assess player retention, payments, and behavior to determine which acquisition channels you should prioritize
Integrate your game marketing and player behavior data
Derive new insights by connecting your marketing data on third-party platforms with your player behavior data on ThinkingData
Optimize your player experience
Reshape your gameplay structure
Analyze your player gameplay data and preferences to modify your game's structure and increase player stickiness
Adjust your game level difficulty
Evaluate your player level-up data and adjust each level's difficulty to increase player satisfaction
Assess the impact of a version release
Compare the pre- and post-version release player data for brand-new insights
Increase your player monetization rates
Examine your players' first-time purchase data
Identify what motivates players to make in-game purchases
Analyze players by their purchasing power
Use tags across different analysis models to pinpoint user needs and identify high-paying players
Optimize the sales cycle for increased revenue
Adjust the pre-purchase event logic to encourage users to buy an item
Implement detailed LiveOps
Evaluate the effectiveness of a promotional event
Analyze your event participation and penetration data for insights on how to improve future events
Receive player churn alerts
Tag players and monitor their growth so that you can take immediate action when high player churn occurs
Access granular-level data and data tools on ThinkingData
Maximize the value of your game data by using advanced features such as player profiles, segmentation, and our API
Improve your game
Find the perfect balance for your game
Evaluate the win/loss rate by character, role, and item to determine which properties need to be strengthened or weakened
Analyze your player behavior
Engage in player path analysis to better understand in-game user behavior
Perform data-driven product iteration
Use data dashboards to measure your game's stickiness
The only data analytics solution you'll need for all stages of your game's lifecycle
Player Acquisition
Identify the best player acquisition channels for your game
Monitor your marketing campaigns in real-time
Analyze your marketing campaign data and adjust your campaign strategy
Evaluate the effectiveness of your player acquisition channels
Assess player retention, payments, and behavior to determine which acquisition channels you should prioritize
Integrate your game marketing and player behavior data
Derive new insights by connecting your marketing data on third-party platforms with your player behavior data on ThinkingData
Player Retention
Optimize your player experience
Reshape your gameplay structure
Analyze your player gameplay data and preferences to modify your game's structure and increase player stickiness
Adjust your game level difficulty
Evaluate your player level-up data and adjust each level's difficulty to increase player satisfaction
Assess the impact of a version release
Compare the pre- and post-version release player data for brand-new insights
Player Monetization
Increase your player monetization rates
Examine your players' first-time purchase data
Identify what motivates players to make in-game purchases
Analyze players by their purchasing power
Use tags across different analysis models to pinpoint user needs and identify high-paying players
Optimize the sales cycle for increased revenue
Adjust the pre-purchase event logic to encourage users to buy an item
LiveOps
Implement detailed LiveOps
Evaluate the effectiveness of a promotional event
Analyze your event participation and penetration data for insights on how to improve future events
Receive player churn alerts
Tag players and monitor their growth so that you can take immediate action when high player churn occurs
Access granular-level data and data tools on ThinkingData
Maximize the value of your game data by using advanced features such as player profiles, segmentation, and our API
Product Iteration
Improve your game
Find the perfect balance for your game
Evaluate the win/loss rate by character, role, and item to determine which properties need to be strengthened or weakened
Analyze your player behavior
Engage in player path analysis to better understand in-game user behavior
Perform data-driven product iteration
Use data dashboards to measure your game's stickiness
Everyone can be a data analyst on our intuitive no-code platform
Identify key metrics
Select the analysis model
Add analysis conditions
Create dashboards
Everyone can be a data analyst on our intuitive no-code platform
Core metricsAnalysis ModelsAnalysis ConditionDashboard
"ThinkingEngine's powerful features enables us to analyze the in-game behavior of hundreds of millions of players and ensure that we make data-backed changes to our games."
HABBY
Fast data transmission
By using ThinkingData, HABBY was able to quickly send data back to players in various world regions and countries with minimal latency.
Read more >
"Integrating with our third-party attribution platform makes it easier for us to test the quality of our marketing media channels and allows us to quickly make changes to our games based on our player data."
Century Games
Efficient data analysis
Thanks to ThinkingData, Century Games was able to quickly analyze their player acquisition media channel data and implement a corresponding detailed LiveOps solution.
Read more >
"ThinkingEngine, ThinkingData's product, is great! In particular, the dashboard and report features are really useful. The product is intuitive, easy to use, and has a very low learning curve."
LR Game
Improved retention
With ThinkingData, LRGame was able to identify and resolve the exact problem behind their game's player churn. After correcting this issue, LRGame's player retention increased by 25%.
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"ThinkingData helps us perform real-time player analysis so that we can better meet our players' needs and deliver a better in-game experience."
Papergames
Player segmentation
LRGame used ThinkingData's player segmentation feature to identify and eliminate data generated by fake players, helping the studio analyze data with higher accuracy.
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"Performing data analysis on ThinkingData is incredibly fast. The data structures and dimensions are at an extremely granular level, and the data dashboard feature is very convenient. The platform also supports a large number of users, which is great for large organizations like ours."
QCPlay
Player classification
Thanks to ThinkingData, QCPlay was able to classify its players into different groups so that it could better understand and address each group's unique needs.
Read more >
"ThinkingEngine's powerful features enables us to analyze the in-game behavior of hundreds of millions of players and ensure that we make data-backed changes to our games."
HABBY
Fast data transmission
By using ThinkingData, HABBY was able to quickly send data back to players in various world regions and countries with minimal latency.
Read more >
"Integrating with our third-party attribution platform makes it easier for us to test the quality of our marketing media channels and allows us to quickly make changes to our games based on our player data."
Century Games
Efficient data analysis
Thanks to ThinkingData, Century Games was able to quickly analyze their player acquisition media channel data and implement a corresponding detailed LiveOps solution.
Read more >
Integrating with our third-party attribution platform makes it easier for us to test the quality of our marketing media channels and allows us to quickly make changes to our games based on our player data.
Read more >
ThinkingEngine, ThinkingData's product, is great! In particular, the dashboard and report features are really useful. The product is intuitive, easy to use, and has a very low learning curve.
Read more >
ThinkingData helps us perform real-time player analysis so that we can better meet our players' needs and deliver a better in-game experience.
Read more >
Performing data analysis on ThinkingData is incredibly fast. The data structures and dimensions are at an extremely granular level, and the data dashboard feature is very convenient. The platform also supports a large number of users, which is great for large organizations like ours.
Read more >
ThinkingEngine's powerful features enables us to analyze the in-game behavior of hundreds of millions of players and ensure that we make data-backed changes to our games.
Read more >
Over 5,000 games trust us