Supercharge Your Game Growth
Analytics with built-in AI for your game; unlocking player insights, optimizing live ops, and giving you control through private deployment.
The only data analytics solution you'll need for all stages of your game's lifecycle
Player Acquisition
Find key player acquisition channels for your game
Monitor your marketing campaigns in real-time
Analyze your marketing campaign data and adjust your campaign strategy.
Evaluate your player acquisition channels
Assess player retention, payments, and behavior to determine which acquisition channels you should prioritize
Integrate your marketing and player behavior data
Deribe new insights by connecting your marketing data on a third-party platforms with your player behavior data on ThinkingData
Player Retention
Optimize your player experience
Reshape your gameplay structure
Analyze your player gameplay data and preferences to modify your game’s structure and increase player stickiness
Adjust your game level difficulty
Evaluate your player level-up data and adjust each level’s difficulty to increase player satisfaction
Assess the impact of a version release
Compare the pre– and post– version release player data for brand new insights
Player Monetization
Increase player monetization
Examine first-time, most recent, and largest purchase data
Identify what motivates players to make in-game purchases
Analyze by their purchasing power
Use tags across different analysis models to pinpoint user needs and identify power players
Optimize the sales cycle for increase revenue
Adjust the pre-purchase event logic to guide first purchase
LiveOps
Detailed LiveOps Insights
Track promotional event effectiveness
Analyze your event participation and penetration data for insights on how to improve future events
Player churn alerts
Add tags to players and monitor their growth and churn so that you can take immediate action for key events
Access granular-level data and data tools on ThinkingData
Maximize the value of your game data through player profiles, cohort segmentation, and our API’s
Product Iteration
Improve your game
Find the perfect balance for your game
Evaluate the win/loss rate by character, role, and item to prioritize balance patches
Analyze your player behavior
Engage in player path analysis to better understand in-game user behaviour
Perform data-driven product iteration
Use data dashboards to measure your game’s stickiness
Fully customizable no-code data analysis
Review key metrics
Identify areas of impact by viewing data points such as player retention rate, paid player rate, clickthrough rate, and more
Analysis models
The platform collects and surfaces all relevant data, available in 10 different segment models
Add conditions
Refine your analysis data set by including or omitting key attributes, allowing you to surface customized insights
Create dashboards
Customize a view that allows you to access the information you need at-a-glance so you can make the most impactful decisions
“ThinkingEngine’s powerful features enable us to analyze the in-game behavior of hundreds of millions of players and ensure that we make data-backed changes to our game”
Archero
Fast data transmission
Thanks to ThinkingData, HABBY was able to quickly send data back to players in various world regions and countries with minimal latency.
“Integrating with our third-party attribution platform makes it easier for us to test the quality of our marketing media channels and allows us to quickly make changes to our games based on our player data.”
Idle Courier
Efficient Data Analysis
Thanks to ThinkingData, Century Games was able to quickly analyze their player acquisition media channel data and implement a corresponding detailed LiveOps solution.
“ThinkingData helps us perform real-time player analysis so that we can better meet our players’ needs and deliver a better in-game experience.”
Stella Arcana
Player segmentation
LRGame used ThinkingData’s player segmentation feature to identify and eliminate data generated by fake players, helping the studio analyze data with higher accuracy.
Data-driven results for over 6,000 games
ThinkingData has served more than 1,200 game companies, including well-known game companies such as FunPlus, SEGA, IGG, Habby, River Games, Century Games, LoadComplete, 37 Games and so on. More than 6,000 games have been integrated into ThinkingEngine.
