Customer Story
Shining Nikki
by Paper Games
How We Helped:
Say goodbye to waiting; second-level data response realizes timely tuning of game experience
As soon as it was launched, “Shining Nikki” successfully topped the iOS free list. On the first day, there were 4 million new users in all channels, and the turnover was nearly 20 million within 24 hours after it was launched. It was one of the most popular games at that time.
Second-level data feedback, real-time grasp of new version/new gameplay dynamics
Thinking Engine has achieved second-level feedback from data collection to indicator display. From the daily H+1 or even T+1 data display, it has been upgraded to real-time data feedback. After the new version and new gameplay are launched, players can immediately get feedback. Evaluate the new content quality and iterate.
Player behavior analysis to avoid the interference of trumpet and studio players on operational data
Based on the flexible user grouping and labeling functions of Thinking Engine, trumpet and studio players are extracted from multiple dimensions into corresponding grouping labels, which are then coupled with data indicators to avoid data interference that may be caused by abnormal players.
About the Game
“Shining Nikki” is a dress-up game. It is the culmination of 6 years of the Shining Nikki series, which took 3 years to build. Thousands of 3D materials and extreme high-definition details provide players with unlimited possibilities to create clothing styles.
Data-driven results for over 6,000 games
ThinkingData has served more than 1,200 game companies, including well-known game companies such as FunPlus, SEGA, IGG, Habby, River Games, Century Games, LoadComplete, 37 Games and so on. More than 6,000 games have been integrated into ThinkingEngine.
