Gaming Analytics That Power Real-Time Decisions
From behavior tracking to full-funnel insights, understand your players, optimize your game, and scale with confidence.
Plug and Play Gaming Scenarios
Heat Map
Visualize exactly how players move, click, and behave inside your game environments to uncover design flaws and optimize engagement.
Multi-ID Identification System
Track the same player across devices, platforms, or guest logins using unified identity stitching for accurate LTV and behavior insights.
Multi-Time Zone System
Operate globally with analytics that adapt to each region’s local time, so your reports and triggers stay accurate across markets.
Leaderboard
Built-in tools to create and monitor player rankings, supporting competition-based retention strategies and dynamic in-game rewards.
Pre-built models for no-code data analysis
Event
Monitor the core metrics of the game in real-time and observe the payment trend of player behavior.
Retention
Go beyond standard D1/D7 retention. Define any action as the start or return point to analyze how features, campaigns, or tutorials impact player return and loyalty.
Funnel
Build custom funnels from any series of player actions. Identify where users abandon key flows like onboarding or purchases, and optimize conversion at each step.
Distribution
Break down metrics like playtime, spend, or progress into clear distributions. Spot clusters, outliers, and engagement patterns across game systems.
Flows
Map out the actual paths players take through your game using smart algorithms. Understand behavior sequences, uncover friction points, and guide design with evidence.
SQL IDE
Run custom SQL queries directly in-platform using ThinkingData’s high-performance engine. Perfect for unique analysis needs beyond standard reports
User Property Analysis
Compare and aggregate behavior across properties like region, device, VIP status, or spend level. Build player profiles and spot patterns at a glance.
Segmentation
Group players based on actions, attributes, or tags. Use segments across funnels, retention, campaigns, and dashboards for sharper targeting and analysis.
Labels
Create reusable labels to categorize events, properties, or metrics across different projects. Standardize naming, streamline analysis, and make it easier for teams to align on consistent definitions in dashboards, reports, and configs.
Interval
Analyze how long it takes players to go from one action to another, like completing a tutorial and making a first purchase. Find pacing patterns and optimize engagement timing.
Built for Granular, Flexible Analysis
Clusters detailed event data with flexible tagging to power segmentation, behavior modeling, and custom reporting. Dynamic dashboards enable intuitive drilldowns, no data scientist required.
Dynamic Tagging for Player Segmentation
The dynamic tagging system allows more powerful filtering and cohorting in no-code dashboards.
Why Chose ThinkingData？
Secure
Self-Hosted and Always Secure
1,500
Game Studios
8,000+
Games
10 Years
in the gaming industry