Customer Story
Idle Courier
by Century Games
How We Helped:
While optimizing marketing campaigns, conduct refined LiveOps for different users
“Idle Courier” is #4 on Google Play‘s top free games chart, with over 1 million installs and over 10,000 reviews.
360 Data Integration to realize refined operation
Connect the purchase-end attribution data with the user behavior data in the app, and accurately evaluate the actual user behavior characteristics of channels, plans, materials, etc. Users can implement refined operation plans.
Century Games illustrations are deeply optimized to enhance the value of IAA monetization mode
In the products realized by IAA, through id-mapping, the three-party data of the marketing data end is opened up, and the process of a single player from the purchase volume to the final value generation is completely opened up in the Thinking Engine, and then the player‘s source channel deeply optimizes its advertising points to enhance its value under the IAA monetization model.
About the Game
“Idle Courier” is a casual mobile game of simulation business with simple operation, fresh graphics and no lack of strategy. Players have their own express company. Starting from a primary express company, they can meet the diverse needs of customers by adding packaging equipment such as fragile products and fresh food, gradually develop the market, and establish their own business.
Data-driven results for over 6,000 games
ThinkingData has served more than 1,200 game companies, including well-known game companies such as FunPlus, SEGA, IGG, Habby, River Games, Century Games, LoadComplete, 37 Games and so on. More than 6,000 games have been integrated into ThinkingEngine.
