Customer Story
The Marvelous Snail
by QC Play
How We Helped:
An efficient data platform is a key to product tuning
“The Marvelous Snail” is an idle game launched by Celadon Games in June 2020. According to the financial report, the game’s first-month turnover exceeded 400 million yuan. By the end of 2021, the cumulative registered players of the product exceeded 21.1 million, and the cumulative turnover was about 2.2 billion yuan.
User segmentation
The planning and R&D teams did tests before the product was launched, opened servers with 2,000 people and 8,000 people for comparison, shifted the actual number of servers to the side with the better effect, and then compared the servers with 4,000 people and 6,000 people. The professional user stratification of self-developed games is formed according to the data.
Paying User Behavior Analysis
With the help of the timeliness and convenience of the TA data platform, we can test the pain points of different types of users such as big R in games. At the same time, Thinking Engine has a finer granularity in data structure and dimension division, which can carry a relatively large number of users, and the data Kanban is more convenient, which helps QC Games to analyze the behavior of paying users quickly.
User behavior tracking
Based on providing rich analysis models, Thinking Engine also correlates various analysis models with each other, which can provide analysts with more analysis roles and optimization ideas and track the specific events and behaviors of users. According to Thinking Engine, china discovered the player‘s game purpose. Compared with the things designed by the developers, they will create their own fun.
About the Game
Data-driven results for over 6,000 games
ThinkingData has served more than 1,200 game companies, including well-known game companies such as FunPlus, SEGA, IGG, Habby, River Games, Century Games, LoadComplete, 37 Games and so on. More than 6,000 games have been integrated into ThinkingEngine.
