Customer Story
Stella Arcana
by LR Game
How We Helped:
Retention increased by 25%, data analysis fully optimized game operations
“Stella Arcana” was launched in mainland China in June 2019, and it won second place in the free list and 20th place on the best-selling list. Spirit Blade Games focuses on the long-term operation of the game. After 10 months of launch, “Stella Arcana” rushed back to the top 30 best-selling list in the App Store on the mainland and was frequently recommended by platforms in various regions.
Data helps overseas version retention increase by 25%
In the face of the situation that the retention curve of a certain day overseas is quite different from the domestic version, Thinking Engine is used to analyze the behavior of players on that day, and it is found that the average combat power when entering a specific dungeon on this day is too low, which leads to the failure of customs clearance, which leads to loss, so the operation team responds accordingly. Adjusted the difficulty of the copy. After the adjustment, retention performance improved by 25% compared to before.
Locating bugs by analyzing the consumption data of props
Through the data analysis of prop consumption, it was traced that 150,000 props appeared when the DAU was only 100,000. Through the “Event Analysis” of the Thinking Engine, the way to obtain props was inquired, and an online bug was located and modified in time to avoid the problem. greater losses.
Data optimization operations
Based on data, Thinking Engine is used to monitor the effect of game activity data, evaluate the full-cycle operation of each activity, and promote the abolition of the “Starry Sky Treasures”, which occupied promotion resources but did not perform well in the past, to reduce costs and increase efficiency.
About the Game
“Stella Arcana” is a massively multiplayer role-playing, magical 3D, Korean aesthetic mobile game. The game has a big world structure, a fresh painting style, a unique and innovative gameplay design, an end-game social system, and a rich dungeon combat mechanism dedicated to creating a world of its own for players.
Data-driven results for over 6,000 games
ThinkingData has served more than 1,200 game companies, including well-known game companies such as FunPlus, SEGA, IGG, Habby, River Games, Century Games, LoadComplete, 37 Games and so on. More than 6,000 games have been integrated into ThinkingEngine.
