Casual Games
Acquire high-quality users more precisely
Real-time evaluation of which channel, campaign, material can lead to outcome
Gain insights into players’ in-game behavior throughout their entire lifecycle
Capture high-quality player characteristics for optimizing promotional strategies
TE can connect your ad campaign data with user data in-game, and calculate ROI and LTV of different channels through rich analysis models in TE to help optimize your ad campaign strategy.
Optimize the effect of IAP
Measure commercial value of different monetization ad
Explore the optimal combination of in-game advertising monetization models
TE can integrate data from third-party monetization platforms, allowing you to benchmark the effectiveness of your ad campaigns and understand which ads are preferred by users. This enables you to optimize your ads in multiple dimensions, including ad materials and timing, to maximize your ads’ monetization potential.
Use game data to build better experiences
Understand how to iterate your game based on users‘ preference
Identify player churn points and optimize game content
Balance monetization and users’ experience
TE’s system allows you to segment new and returning players, enabling you to analyze and compare retention changes after the release of a new game version. This helps you understand the degree to which players enjoy the new content, allowing for targeted adjustments.
Casual Games Using ThinkingEngine
Join over 1200 successful game development companies in making data-informed decisions that help them meet and exceed their goals
