Casual Games
Accelerate Business Growth with Full Lifecycle Data
Casual Games Using ThinkingEngine
Acquire high-quality users more precisely
- Real-time evaluation of which channel, campaign, material can lead to outcome
- Gain insights into players' in-game behavior throughout their entire lifecycle
- Capture high-quality player characteristics for optimizing promotional strategies
TE can connect your ad campaign data with user data in-game, and calculate ROI and LTV of different channels through rich analysis models in TE to help optimize your ad campaign strategy.
Optimize the effect of IAP
- Measure commercial value of different monetization ad
- Explore the optimal combination of in-game advertising monetization models
TE can integrate data from third-party monetization platforms, allowing you to benchmark the effectiveness of your ad campaigns and understand which ads are preferred by users. This enables you to optimize your ads in multiple dimensions, including ad materials and timing, to maximize your ads' monetization potential.
Use game data to build better experiences
- Understand how to iterate your game based on users‘ preference
- Identify player churn points and optimize game content
- Balance monetization and users' experience
TE's system allows you to segment new and returning players, enabling you to analyze and compare retention changes after the release of a new game version. This helps you understand the degree to which players enjoy the new content, allowing for targeted adjustments.
